ENT 3003

Please click the link below to watch my first elevator pitch! https://youtu.be/wigWh6lkHYU

After reading my comments regarding my idea for medical marijuana dispensary that runs primarily through an app and delivery services, there are definitely some changes I want to make. In this second part of testing my hypothesis, I was able to interview an employee who works at the only local dispensary in Gainesville, which helped me to realize some more opportunities. Who falls outside the boundary: Everyone I interviewed were not medical marijuana patients, so they’re considered outside the boundary because my opportunity focuses on those who use medical marijuana. Even though they are not the group I would market towards, each participant agreed that a delivery dispensary is a good idea and would benefit the patients at Shands. In Florida alone, there are 100,000 registered medical marijuana patients, so the demand is there for easy access to the drug. I did talk to an employee and hopeful marijuana entrepreneur who works at the local dispensary called Knox...

After analyzing my previous opportunity regarding medical marijuana dispensaries, I aim to provide a service to patients where they can order their products through an app and schedule a delivery time. The inventory would include a plethora of THC and CBD products/doses for each patient’s preferences (tea, cookies, gum, honey, etc.). In order to make the most profit, there wouldn’t be a physical store, and employees would even receive tips for deliveries.

1.      My opportunity I would like to pursue, as of right now, is within the medical marijuana industry. Currently, 31 states have legalized medical marijuana and it’s a booming business even recreationally. However, there’s only one licensed dispensary here in Gainesville. For a city that’s home to one of the biggest hospitals in the state, there should be more effortless access to marijuana for patients. 2.      “The dispensary in Gainesville does not have a wide variety of THC/CBD products and does not deliver products to patients because they’re concerned about the opportunity costs and breaking legalities.” 3.      Testing the who: Outside of our community, there are definitely dispensaries in other Florida cities that do not meet the needs of every patient. It’s important to be inclusive of every patients’ specific needs and symptoms. Testing the what: The boundaries of the need include having a ...